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Social Marketing

Social Networking

Social networking, we have all likely heard of it before, but not everyone knows what it means?  If you were asked to define what social networking was, would you be able to give an accurate definition. Unfortunately, most individuals cannot, even though it is likely that they participate in some form of social networking, especially online.

Social networking is defined as the grouping of individuals together into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions, if not more, of individuals who are looking to meet other internet users and develop friendships.   

When it comes to social networking online, websites are used. These websites are known as social networking websites.  Social networking websites are, in a way, like an online community of internet users. Depending on the social networking website in question, many of these online community members share a common bond, whether that bond be hobbies, religion, or politics.  Once you are granted access to a social networking website you can begin to socialize.  This socialization may include reading the profiles or profile pages of other members or even contacting them. 

The friends that you can make are just one of the many benefits to social networking online.  Another one of those benefits includes diversity. Unlike in most schools or workplaces, the internet gives individuals, from all around the world, access to social networking sties. This means that although you are in the United States, you could develop an online friendship with someone in Japan.  Not only will you make a new friend, you but may also learn a thing or two about a new culture. 


As previously mentioned, social networking often involves grouping specific individuals or organizations together. While there are a number of social networking websites that focus on particular internets, there are others that do not. These websites are often deemed traditional social networking websites.  These types of websites typically have an open membership. This means that anyone can become a member, no matter what their hobbies, beliefs, or views are. However, once you are inside this online community, you can begin to create your own network of friends; thus eliminating others that do not meet your criteria. 

If networking on the internet sounds like something you would be interested in, you are encouraged to learn more about it, such as the dangers of social networking. These dangers often involve online predators or individuals who claim to be someone that they are not.  Although danger does exist with networking online, it also exists with networking out in the real world. As when you are meeting friends at a bar, school, or work, you are advised to proceed with caution online. By being aware of your surroundings and who you are talking to, you should be able safely enjoying social networking online.
Once you have learned everything that you feel you need to learn, about social networking online, you can begin to search for networking communities to join. This can easily be done by performing a standard internet search.  Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates.

Social-Bookmarking for Traffic!

Social bookmarking websites are becoming more and more popular.  They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite’s list of yourbrowser. This is particularly useful when your browser based bookmarks have become unwieldy. It’s also help since you can access your bookmarks from any computer where you have an internet connection.

Once you have bookmarked them, you can view them, sort them by category/keyword as well as see links from others that have been categorized like yours.

You also establish RSS feeds for each category (tag) that you ’subscribe’ to. This alerts you to new links in your areas of interest. Your bookmark collection/RSS Feed becomes viewable to others who can also copy your bookmarks to their own collection. So now you can aggressively promote your RSS feed to the RSS Directories and Search engines, syndicate them and make them available to a much wider audience.

Social bookmarking sites also help you to meet other people who are interested in the same topics you are and who may also have knowledge of web resources that you don’t.

On Social Bookmarking sites, you first create an account.  Then you bookmark interesting and useful things in the area of your interest or expertise. By doing so you create a useful Feed. Once you’ve done that you intermittently, (or aggressively), add useful and interesting items, (that could use additional exposure), from your own content.  Make an honest effort to contribute USEFUL information and links. This is all about sharing and exposure. Done properly, you can be as aggressive as you want to be about sharing information. You can share your blog(s), links to your informational/resource sites etc. Think about the fact that when you share links to other’s resources, you’re also effectively promoting their content as well.

This is a way you can aggressively and ethically promote your content and the content of others. I personally have hundreds of gigabytes of my own information and information of others, connected to my notebook. In the final analysis, it’s doing me no good what-so-ever just sitting there. But by organizing it, online, I can help myself, (getting organized, getting my content exposed, etc.) and help others at the same time.

If you spice up your feed with too much sales and marketing related or self promotional stuff, people can and will easily drop their subscription to your feed. And instead of gaining good will and doing a service to the internet community you could get labeled as a spammer and suffer the consequences.

Stumble Upon Traffic

This site is Stumbleupon.com.  It is a site that has a great following and offers something for people who are bored at work or at home.  The basic premise is that you find a site you think is interesting (you Stumbled Upon it) and submit it to Stumbleupon.  

Visitors to Stumbleupon can look through the sites other people have found.  They can vote to say they like a site, which gets it more views, or say they don't like it, which gets them less views.

In many ways, Stumbleupon appeals to that voyeuristic, reality TV mindset.  People can see what other people are doing and vote - something which is becoming ingrained into out culture.

In order for your site to do well on Stumbleupon it must be the kind of site that people will want to pass on and recommend.  Sales letters don't tend to do very well, but controversial or contrarian articles do.  Anything that is cute, funny or entertaining will do well.

This can be an article, a video, or anything of a similar ilk.  It must be something that has social appeal to your niche.  You may have to think about how you can spin your content in order to give it wide ranging appeal.  It can be done though, and will get you traffic.

You can Stumbleupon your site yourself, but it is better to get someone else to do the original Stumbleupon for you.  This could be a friend, family or an outsourcer.  They will need a set of space separated tags plus a description and to know which category you want it placed in.

Once it has been Stumbleuponed, you need to get other people to say they like it through the Stumbleupon website.  This will help to kickstart the viral effect.  If you can, put a link to Stumbleupon on your website to make it easy for your visitors to say they like it.

A well written article with wide social appeal can get thousands of visitors in a single day from Stumbleupon.  It is a very powerful site that you, as a marketer, must be using.  With the traffic potential from this site, you are missing out on valuable backlinks and massive amounts of traffic if you are not using it.